Research Articles Industry News

Hungary: understanding the Consumer    < 2014-02-19 >

Hungary is neither a large country with an extensive population nor a big spender in Central and Eastern Europe (CEE), but its appetite for Hong Kong products, on a per-capita basis, is impressive. Even so, to ensure success, especially when trading is not solely on an OEM basis, Hong Kong companies need to become better acquainted with Hungarian consumers and their characteristics. Aside from purchasing power and spending patterns, knowledge about the location of the appropriate customers and

A reviving EU: opportunities and challenges    < 2014-05-17 >

In line with other advanced economies, the EU is coming out of recession, with the economic upturn apparently not restricted to the more robust member states - Germany, France and the UK. Most encouragingly, many of the more debt-ridden eurozone countries, such as Italy and Spain, are also showing signs of a revival. With all the signs indicating that consumer confidence has rebounded quite significantly in almost all EU member states, Hong Kong exporters should intensify their sales efforts to

Social media in China: online-offline strategy pays off for fashion brand    < 2014-05-19 >

Founded in 1995, the Goelia brand is handled by Guangzhou Gefeng Fashion Co Ltd, a large comprehensive enterprise encompassing the R&D, production and sale of ladies’ fashion under one roof. Goelia is the first ladies’ fashion brand in China combining world travel and fashion, and designing metropolitan, chic, elegant and exquisite ladies’ wear by integrating such concepts as travel culture and flower culture. In addition to selling the GOELIA brand (a.k.a. Big G) mainly in its physical stores,

Survey on China’s middle-class consumers (Executive Summary)    < 2013-08-03 >

With its high spending power and penchant for consumption, the mainland middle class is the main target of Hong Kong manufacturers and traders eyeing the mainland market. HKTDC Research has carried out several studies on mainland middle-class consumers in the past for the purpose of tracking and understanding their spending patterns to provide points of reference for Hong Kong companies wishing to develop the mainland market. Besides trying to find out the general characteristics of middle-clas

Urbanisation’s irresistible force    < 2013-05-28 >

“Urbanisation” has become a major target policy on the Chinese mainland – which should give far greater traction to consumer demand. What started as a tentative process seven years ago has now been transformed into a major policy formulation, with underlying implications for China’s economic growth. Simply put, the incoming Chinese leadership has made urbanisation one of its “four new modernisations”, and that’s likely to have far greater impact on economic re-structuring by unlocking the so

Social Media in China: Maximising Sales Potential    < 2013-08-16 >

Interview with Matthew Kwan, principal consultant, Adams Company Limited “The use of social media is a must!” said Matthew Kwan, principal consultant of Adams Company Limited and an e-marketing expert on China market. “After all, among all advertising and marketing channels, “word-of-mouth” is still the most effective. Nowadays social media sites are one important channel in spreading word-of-mouth, and the key is how best to entice user groups to keep on sharing posts.” WeChat: viral gr

Social Media in China: the Consumer Impact    < 2013-08-16 >

Mobile phone Internet access grows rapidly According to figures from China Internet Network Information Center (CNNIC), by the end of June 2013, the number of Internet users in the Chinese mainland has exceeded 590 million, of which 464 million (or 78.5%) use their mobile phones for Internet access. Among the different types of Internet applications, instant messaging apps are growing fastest with a user population of 497 million, accounting for 84% of all Internet users. It can be imagined

How elderly healthcare and rehabilitation apply in China    < 2013-05-23 >

In China, as people are living longer and the elderly population continues to rise, market demand for healthcare and rehabilitation products designed to meet the needs of seniors for home safety and physical health is fast expanding. At present, the business turnover of companies selling home medical and rehabilitation products on the mainland is growing at over 20% a year. Some enterprises are even posting triple-digit growth. When elderly healthcare and rehabilitation devices were still in t

Leather goods shoppers in major Chinese cities (Executive Summary)    < 2013-08-28 >

As the developed economies remain depressed, many emerging markets are hard hit with exports bearing the brunt of the downturn. In countries with a huge domestic market such as China, India and Indonesia, however, consumer confidence has continued to surge. The governments of these countries are encouraging businesses to capitalise on the current adjustments in global trade to switch from an export-oriented development model to a more domestically-driven one. It is expected that the economic de

China’s new urbanisation programme and its implications for business    < 2013-09-17 >

Urbanisation has been adopted as a major policy initiative by the Chinese government. The move has been spurred by empirical evidence from around the world showing that population agglomeration in cities boosts both production and productivity. At the same time, cities provide a positive environment for consumption, especially when it comes to nurturing a growing consumer class with rising purchasing power. Based on figures from the top 30 mainland cities, as selected by the HKTDC 1 , the tota

Social Media in China: Effective Etailing    < 2013-10-22 >

Interview with Eugene Wang, CEO of Cosset Shop “At Cosset Shop, we strive to become a leading e-tailer offering quality branded children’s wear over the internet,” says the official website of Cosset Shop which has marketed its children’s clothing brand through online channels over recent years. The views and experiences shared by Eugene Wang, chief executive officer of Cosset Shop, in this article will make valuable reference for Hong Kong companies interested in promoting their products

China’s packaged food market: capitalising on the rising demand for premium imported items    < 2013-11-03 >

The many incidents involving food safety and quality on the Chinese mainland over recent years have undermined consumers’ confidence in local food, driving some of them to turn to imported and international branded packaged food and beverages. 1  Meanwhile, urban residents, enjoying higher income levels and greater spending power, are also posing a stronger demand for imported packaged food and beverages. From 2008 to 2012, China’s packaged food and beverage market grew by an average 15.2% annu

Social media in China: how one tee-shirt company engaged its target market    < 2014-01-22 >

An interview with Jack Lo, chief production officer, and Sang Lai, chief operating officer, of Teelocker In 2007, three young people from Hong Kong founded a T-shirt brand on the internet, giving designers and artists a platform to show off their talent and creativity. In 2008, Teelocker opened a store at Sogo Department Store in Causeway Bay, Hong Kong. In 2009, it entered the Chinese mainland retail market by establishing a presence in NOVO Department Store. Today Teelocker has two conce

Shanghai: Profile of a consumer market    < 2012-10-03 >

1.  Economic overview and development planning Shanghai’s GDP reached Rmb1,919.6 billion in 2011, corresponding to a year-on-year growth of 8.2% and a 4.1% share of the GDP of the whole country. In terms of other key economic indicators such as fixed asset investment, import and export value, actual utilised foreign investment and total retail sales of consumer goods, Shanghai always comes up on top among all core cities in China’s three major economic regions (namely Yangtze River Delta (YR

Zhengzhou: Profile of a consumer market    < 2012-09-13 >

1.  Economic overview and development planning Zhengzhou is the provincial capital of Henan and, as such, its economic might is far greater than other cities in the province. In terms of GDP, it is the second largest city in China’s central region, trailing only Wuhan. The city’s GDP reached Rmb491.3 billion in 2011, up 13.2% year on year and made up 18% of the provincial total. In the same year, Zhengzhou’s per capita GDP stood at Rmb56,086, which was about double Henan’s average of Rmb28,7

Zhuhai: Profile of a consumer market    < 2012-10-03 >

1.  Economic overview and development planning In 2011, Zhuhai's GDP was Rmb140.3 billion, representing a year-on-year increase of 11.3%. Reckoned in terms of its permanent population, Zhuhai’s per capita GDP was Rmb89,700. Growth in added-value of primary industry accounted for 0.7% of the city's GDP while growth in the added-value of secondary and tertiary sectors accounted for 69.5% and 29.8% of the city's GDP respectively. According to the targets of Zhuhai's 12th Five-Year Plan, the cit

Shenyang: Profile of a consumer market    < 2012-09-14 >

1.  Economic overview and development planning Shenyang is the capital of Liaoning province and the industrial, transportation and commercial hub of northeastern China. It is the city drawing the most foreign capital in the province and its heavy industry is well developed. In 2011, its GDP grew 12.3% from a year earlier to Rmb591.5 billion. As such, it is the central city in the economy of the northeast. Reckoned in terms of permanent population, Shenyang’s per capita GDP in 2011 was Rmb72,

Wuhan: Profile of a consumer market    < 2012-09-17 >

1.  Economic overview and development planning Wuhan is the provincial capital of Hubei. Located in the eastern part of the province and right at the centre of China, it is the economic, financial, trading, science and information exchange hub of central China as well as the most affluent provincial capital city among the six provinces in the country’s central region. On the industry side, it has booming automotive, equipment manufacturing and high-tech sectors. In recent years, the concept

Jiaxing: Profile of a consumer market    < 2012-10-03 >

1.  Economic overview and development planning In 2011, the GDP of Jiaxing amounted to Rmb266.8 billion, a rise of 10.6% over the previous year. The value added of the primary industry reached Rmb14.6 billion, up 3.1%; the value added of the secondary industry topped Rmb153.6 billion, up 10.5%; and the value added of the tertiary industry amounted to Rmb98.6 billion, up 12%. Calculated based on its permanent population, Jiaxing’s per capita GDP was Rmb59,057. The five counties under Jiaxing

Hangzhou: Profile of a consumer market    < 2012-09-19 >

1.  Economic overview and development planning Hangzhou is the capital of Zhejiang province. In terms of GDP, it also has the largest economy among all cities in the province, constituting about 22% of the provincial GDP. In 2011, the GDP of Hangzhou grew 10.1% from a year earlier to Rmb701.2 billion, and its per capita GDP reckoned in terms of permanent population was Rmb80,395. In recent years, the focus of Hangzhou’s industrial structure has gradually moved to the services sector, with it

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