Marketing Industry News

Ahead with diversification    < 2014-05-03 >

An eye-catching presentation, example of a sales-promoting counter display. “Whether cat food, cosmetics, building materials or bike locks, we present all types of products at their best,” says Tanja Wirtz, owner and managing director of MHK Displays T. Wirtz GmbH & Co.KG. “Displays are our core competence, which has earned us an excellent reputation with customers from many fields of industry and trade including big names such as ABUS, Bastei Lübbe, Compo, Intersnack or TeNeues Verla

Communication by events    < 2014-05-03 >

Luca Aquilino plans to work on the development of new technologies in the future. “We offer tailor-made services, and our clients can rely on the high quality of our events and promotional services,” points out Luca Aquilino, whose father, Michelino Aquilino, founded Promoviaggi S.p.A. in 1974. “We are an area leader, thanks to our great ability in managing communication, by working with the most appropriate, successful techniques and through the use of materials and initi

We know what’s going on in consumers’ minds    < 2014-05-03 >

Pernille Wendel Mehl, CEO of BBDO Denmark, stresses the challenge of understanding customers’ minds and translating their ideas into communication. Big and creative ideas are implemented by BBDO in Copenhagen every day. In BBDO’s Danish subsidiary, 30 staff members, eleven of whom are creative talents, develop sophisticated advertising solutions for influential and international customers. “We are the Nordic hub of the BBDO family,” states Pernille Wendel Mehl, CEO of BBDO Denmark. “I ha

Bright lights from Hungary    < 2014-05-03 >

Modern signage systems are equipped with LED technology. In the early years of Scan Sign, which was set up under Swedish direction in 1989, favourable production costs in Hungary surely had a positive impact on the company’s upsurge, but today quality is the driving force that convinces European and international customers alike. “Innovative design and product development determine our competitive edge worldwide,” points out CEO Jürgen Staudt, who acquired the company back in 2000 togeth

Win-win deals quadrupled    < 2014-05-03 >

Together with brand suppliers the company takes on the clearing of the market for second season goods, in the domestic market as well as in other European markets. “It is crucial to be a reliable partner at both market levels,” This is the philosophy of the management of Berentzen Mally. On the basis of this philosophy, the company aims to continue its success course in the coming years.”

Promoting success    < 2014-05-03 >

“The idea is to provide digital strategies and deliver high-impact solutions enhancing all areas of customers’ online presence,” explains Managing Director Mr. Bizzari. “Moreover, we have been addressing the international market in recent years, working with important brands in Eastern and Western Europe, and are expecting to actually double our operations abroad in the foreseeable future.”

Perfect online marketing    < 2014-05-03 >

Swen Laempe, managing partner of vioma. The company was founded in Austria in 2002. “Three years later, we established a subsidiary in Offenburg, Germany, our current headquarters,” explains Swen Laempe, managing partner and founder of vioma. “At the present time, our team consists of 70 permanent employees and five freelancers. Although there are a lot of competitors on the market, only very few focus on the hotel industry. The demand for online marketing, booking and rating has grown ra

Europe’s audience experts    < 2014-05-03 > is the European market leader when it comes to using the principal of predictive behavioural targeting. The company also offers its customers a unique data management platform as well as ground-breaking opportunities for mobile targeting, content targeting, audience insights and predictive retargeting.

Using marketing budgets more efficiently    < 2014-05-03 >

International Trade News : "Please introduce your company and your products and services in brief to someone who does not know your company!" Ben Humphry : " is Europe's leading provider of audience targeting solutions and pioneering brand advertising technology in digital media. Our solutions allow brands to engage with their target audience across desktop, tablet and mobile devices, and to measure and optimise the effectiveness of that engagement." ITN : "

People at the heart of every creative idea    < 2014-05-03 >

CEO Jean-Paul Brunier Leo Burnett Group is one of the world’s largest and best known groups of creative advertising agencies. Headquartered in Chicago, USA, the Group comprises 96 offices in 84 countries and more than 8,500 employees worldwide. What distinguishes Leo Burnett from other advertising agencies is its unique HumanKind approach. “We are a HumanKind communications company,” says Jean-Paul Brunier, CEO of Leo Burnett France. “It means we have a simple and singular approach: t

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