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Religious food – Export hit from the Italian pasta paradise    < 2014-05-03 >

A story of success: Cooperation between Cibus and Anuga The fact that food exhibitions are not just local to the place where they are staged can be seen in a successful international partnership project between the Cibus exhibition and the Anuga food and beverage trade fair based in Cologne. The project aims to establish new, international markets for Italian products. The two cooperating exhibitions succeeded in ensuring that around 100 Italian companies were represented at the Thaifex

50 Chefs searching for new providers    < 2014-05-03 >

“For 50 years now, SIAL Paris has fostered business opportunities for the food professions,” says SIAL Group Director Nicolas Trentesaux. As a direct sales platform, the SIAL exhibition is an effective instrument to establish a foothold in the industry, particularly in times of economic crisis. Worlds of enjoyment as innovation trend To get one thing clear from the start: there is no such thing as global innovation in the agri-food industry. Instead, the focus now more than ever is on

Milan Furniture Exhibition Salone del Mobile 2014    < 2014-05-03 >

Cosmit president Claudio Luti “A valuable resource for the Italian economy” is how the President of the Organising Committee of Salone del Mobile (Cosmit), Claudio Luti, describes the furniture exhibition. It is not enough simply to ensure its continuation; it must be made more attractive than ever with innovative services and projects aimed at satisfying international demand. “Exploring the art of living today” is the exhibition’s mission according to Mr. Luti. In doing so it is importan

Test victor with defects    < 2014-05-03 >

Security is therefore of the highest priority for Russia’s leadership. However, we should also be aware that this decision also means a change from an American to a South Korean tablet PC manufacturer. How can Putin and his cronies be sure that their new devices are any more secure than the old ones? At the end of the day the numerous international tests that rated Samsung highest only skimmed over the question of security and were far more interested in processing speed, appearance, scree

Matteo Renzi: 100 days of reforms, 100 days in a cold sweat    < 2014-05-03 >

No dependence on cash infusions from a Troika, no European charity disappearing into the bottomless pit of corruption and no to a population forced to bleed for politicians, an overblown public sector and tax-avoiding ship-owners. Yes, it must be the cold sweat beading on his brow, or better said dripping from every pore, that spurs Renzi on to nip an Italian tragedy that seemed to start with a national debt bill of 133% of GDP in the bud. Could Italy become a paragon of virtue in southern

Despite its problems, Greece could soon be prospering    < 2014-05-03 >

Dr. Georg C. Bitros (Emeritus), Prof. at the University of Economics, Athens. Greece’s economic woes are best illustrated by the fortunes of three key sectors: The importance of the agricultural sector has declined dramatically, not least as a result of the EU’s insane agricultural policies, which employ massive subsidies to encourage farmers to leave their fields fallow and instead spend their time chatting about politics in the local café. The industrial sector, which lacks coherent

Free trade across half the world market    < 2014-05-03 >

The concept of free trade has long proven its advantages – not least within the EU. Since the Treaty of Rome came into force in January 1958, the national economies of what is now a European club with 28 member states have enjoyed growth that has been unparalleled in any of their histories. The odd setback, economic downturn or other crisis has been little more than a bump in the road to ongoing success. TTIP removes barriers The EU and the USA have been discussing the establishment of a fr

Hungary: understanding the Consumer    < 2014-02-19 >

Hungary is neither a large country with an extensive population nor a big spender in Central and Eastern Europe (CEE), but its appetite for Hong Kong products, on a per-capita basis, is impressive. Even so, to ensure success, especially when trading is not solely on an OEM basis, Hong Kong companies need to become better acquainted with Hungarian consumers and their characteristics. Aside from purchasing power and spending patterns, knowledge about the location of the appropriate customers and

A reviving EU: opportunities and challenges    < 2014-05-17 >

In line with other advanced economies, the EU is coming out of recession, with the economic upturn apparently not restricted to the more robust member states - Germany, France and the UK. Most encouragingly, many of the more debt-ridden eurozone countries, such as Italy and Spain, are also showing signs of a revival. With all the signs indicating that consumer confidence has rebounded quite significantly in almost all EU member states, Hong Kong exporters should intensify their sales efforts to

Social media in China: online-offline strategy pays off for fashion brand    < 2014-05-19 >

Founded in 1995, the Goelia brand is handled by Guangzhou Gefeng Fashion Co Ltd, a large comprehensive enterprise encompassing the R&D, production and sale of ladies’ fashion under one roof. Goelia is the first ladies’ fashion brand in China combining world travel and fashion, and designing metropolitan, chic, elegant and exquisite ladies’ wear by integrating such concepts as travel culture and flower culture. In addition to selling the GOELIA brand (a.k.a. Big G) mainly in its physical stores,

Survey on China’s middle-class consumers (Executive Summary)    < 2013-08-03 >

With its high spending power and penchant for consumption, the mainland middle class is the main target of Hong Kong manufacturers and traders eyeing the mainland market. HKTDC Research has carried out several studies on mainland middle-class consumers in the past for the purpose of tracking and understanding their spending patterns to provide points of reference for Hong Kong companies wishing to develop the mainland market. Besides trying to find out the general characteristics of middle-clas

Urbanisation’s irresistible force    < 2013-05-28 >

“Urbanisation” has become a major target policy on the Chinese mainland – which should give far greater traction to consumer demand. What started as a tentative process seven years ago has now been transformed into a major policy formulation, with underlying implications for China’s economic growth. Simply put, the incoming Chinese leadership has made urbanisation one of its “four new modernisations”, and that’s likely to have far greater impact on economic re-structuring by unlocking the so

Social Media in China: Maximising Sales Potential    < 2013-08-16 >

Interview with Matthew Kwan, principal consultant, Adams Company Limited “The use of social media is a must!” said Matthew Kwan, principal consultant of Adams Company Limited and an e-marketing expert on China market. “After all, among all advertising and marketing channels, “word-of-mouth” is still the most effective. Nowadays social media sites are one important channel in spreading word-of-mouth, and the key is how best to entice user groups to keep on sharing posts.” WeChat: viral gr

Social Media in China: the Consumer Impact    < 2013-08-16 >

Mobile phone Internet access grows rapidly According to figures from China Internet Network Information Center (CNNIC), by the end of June 2013, the number of Internet users in the Chinese mainland has exceeded 590 million, of which 464 million (or 78.5%) use their mobile phones for Internet access. Among the different types of Internet applications, instant messaging apps are growing fastest with a user population of 497 million, accounting for 84% of all Internet users. It can be imagined

How elderly healthcare and rehabilitation apply in China    < 2013-05-23 >

In China, as people are living longer and the elderly population continues to rise, market demand for healthcare and rehabilitation products designed to meet the needs of seniors for home safety and physical health is fast expanding. At present, the business turnover of companies selling home medical and rehabilitation products on the mainland is growing at over 20% a year. Some enterprises are even posting triple-digit growth. When elderly healthcare and rehabilitation devices were still in t

Leather goods shoppers in major Chinese cities (Executive Summary)    < 2013-08-28 >

As the developed economies remain depressed, many emerging markets are hard hit with exports bearing the brunt of the downturn. In countries with a huge domestic market such as China, India and Indonesia, however, consumer confidence has continued to surge. The governments of these countries are encouraging businesses to capitalise on the current adjustments in global trade to switch from an export-oriented development model to a more domestically-driven one. It is expected that the economic de

China’s new urbanisation programme and its implications for business    < 2013-09-17 >

Urbanisation has been adopted as a major policy initiative by the Chinese government. The move has been spurred by empirical evidence from around the world showing that population agglomeration in cities boosts both production and productivity. At the same time, cities provide a positive environment for consumption, especially when it comes to nurturing a growing consumer class with rising purchasing power. Based on figures from the top 30 mainland cities, as selected by the HKTDC 1 , the tota

Social Media in China: Effective Etailing    < 2013-10-22 >

Interview with Eugene Wang, CEO of Cosset Shop “At Cosset Shop, we strive to become a leading e-tailer offering quality branded children’s wear over the internet,” says the official website of Cosset Shop which has marketed its children’s clothing brand through online channels over recent years. The views and experiences shared by Eugene Wang, chief executive officer of Cosset Shop, in this article will make valuable reference for Hong Kong companies interested in promoting their products

China’s packaged food market: capitalising on the rising demand for premium imported items    < 2013-11-03 >

The many incidents involving food safety and quality on the Chinese mainland over recent years have undermined consumers’ confidence in local food, driving some of them to turn to imported and international branded packaged food and beverages. 1  Meanwhile, urban residents, enjoying higher income levels and greater spending power, are also posing a stronger demand for imported packaged food and beverages. From 2008 to 2012, China’s packaged food and beverage market grew by an average 15.2% annu

Social media in China: how one tee-shirt company engaged its target market    < 2014-01-22 >

An interview with Jack Lo, chief production officer, and Sang Lai, chief operating officer, of Teelocker In 2007, three young people from Hong Kong founded a T-shirt brand on the internet, giving designers and artists a platform to show off their talent and creativity. In 2008, Teelocker opened a store at Sogo Department Store in Causeway Bay, Hong Kong. In 2009, it entered the Chinese mainland retail market by establishing a presence in NOVO Department Store. Today Teelocker has two conce

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